What Makes Meydan Attractive to New Founders
Meydan's pull is easy to understand. Founders can own 100% of the company, there is no minimum capital requirement for most setups, and the whole process can be completed online. Its Fawri license can be issued in under an hour, which suits solo founders and consultants who want to start trading quickly. The zone also offers a Meydan City address that carries weight with clients, and it is a short drive from Dubai International Airport.
Costs are comparatively accessible too. Published license prices start in the low five figures in AED, though that headline number is usually license-only. Once you add a visa, an establishment card, bank onboarding and tax registration, a realistic first year for a one-founder, one-visa company is commonly quoted in the range of AED 18,000 to 25,000. Always confirm current figures directly with the zone, because packages change.
For a lean start-up, a consultancy, a digital business or an e-commerce brand selling internationally, that is an attractive entry point. The longer-term question is whether the structure stays attractive as the business grows.
The tax question: 0% is not automatic
The most common misunderstanding about free zones is that they are simply tax-free. Since the introduction of UAE Corporate Tax, that is no longer the case.
Under the federal regime, taxable income up to AED 375,000 is taxed at 0%, and profits above that are taxed at 9%. A free zone company can access a 0% rate on qualifying income, but only if it meets the conditions to be a Qualifying Free Zone Person (QFZP). Income that does not qualify is taxed at the standard 9% rate.
To keep QFZP status, a company generally needs to:
Carry out qualifying activities, as defined by Cabinet and Ministerial decisions
Maintain adequate substance in the UAE, meaning real people, premises and decision-making
Keep non-qualifying income within the permitted de minimis limits
Maintain audited financial statements and file annual corporate tax returns
Comply with transfer pricing rules where relevant
This is where long-term implications begin. A business that earns most of its income from other free zone companies or from qualifying activities may keep the 0% rate comfortably. A business that earns a large share of its revenue from mainland UAE customers may find that a meaningful portion of its income is non-qualifying. In that case, the free zone's tax advantage can narrow quickly, and in some situations the QFZP status can be lost altogether.
Market access: free zone versus mainland
Historically, free zone companies were limited in trading directly with the UAE mainland. That has eased. Free zone entities can now register a branch with the Dubai Department of Economy and Tourism (DET), which allows them to operate onshore.
This is useful, but it needs to be planned for rather than assumed. Operating on the mainland through a branch brings its own licensing, compliance and tax considerations, and mainland-sourced income may not count as qualifying income. If your customers are mostly in Dubai or the wider UAE, it is worth asking whether a mainland license, or a dual structure, would be simpler and more tax-efficient than a free zone company that needs workarounds to reach its own market.
On the other hand, if your clients are mainly overseas, or you sell online across borders, a free zone structure may fit naturally.
Substance, visas and the cost of staying compliant
A license is only the start. Over the long term, your real costs sit in the ongoing obligations:
Annual renewals of the license, establishment card and visas
Audited financial statements, which are required for QFZP status
Corporate tax registration and annual filings
VAT registration where your turnover crosses the threshold. Note that Meydan is not treated as a Designated Zone for VAT purposes, so VAT rules apply as they would elsewhere
Physical space: the flexible workspace included with many licenses may be enough at the start, but it may not satisfy substance expectations as you hire and scale
Businesses with multiple partners or broader activities will need a standard license, so check that your activity and structure match the package before you commit.
When Meydan is likely to be a good fit
Meydan tends to work well for:
Solo founders, consultants and freelancers formalizing their business
Early-stage start-ups that want a credible Dubai address on a modest budget
E-commerce and digital service businesses selling mainly to international clients
Founders who want to get licensed fast and revisit their structure as they grow
When to pause and look further
It may be worth comparing other options if:
Most of your revenue will come from UAE mainland customers
Your activities are unlikely to fall under qualifying activities
You plan to hire a large team or need substantial physical office space
You deal in physical goods, where a Designated Zone with customs and VAT advantages may suit you better
Your sector is regulated and needs a specific authority or license
Questions to ask before you commit
Where will the majority of my revenue come from over the next three years?
Do my activities qualify for the 0% rate, and can I realistically meet the substance and audit requirements?
Will I need a mainland presence, and what does that do to my tax position?
How many people will I hire, and will a flexible desk still be enough?
Can this structure scale with me, or will I need to restructure within two years?
What to Consider Before You Decide
Meydan Free Zone offers a relatively quick and cost-effective route to establishing a business in Dubai. However, your choice should go beyond setup costs and timelines. Consider your business activities, income sources, target markets and long-term plans before committing to a structure.
This is also where Kitaab can help. Its subscription-based bookkeeping service helps UAE start-ups and SMEs maintain accurate financial records from day one, supporting audit readiness, corporate tax compliance and visibility into qualifying and non-qualifying income.
Build your business on the right financial foundations. Speak to Kitaab about your bookkeeping requirements.




